You don’t win business by being found. You win by giving someone with fifteen years of vendor scar tissue an answer good enough to justify the conversation.
Despite the name, the Haunting of GeoCities is not a ghost story or urban legend. It was a real 1999 episode, now consigned to the annals of internet history.
The potential of any new product is like popcorn. Some pop, some don't. If the timing is right and the right market conditions appear, things can grow fast.
This type of nuanced logic will completely fall flat on the desk of an average bean counter. Neither axis asks the a priori question: what does failure cost?
The point wasn't reach. The point was that Bob from Nebraska knew more about injector pumps than anybody else alive. The internet gave you access to Bob.