Precision agriculture is taking the tools that IT gives you and applying them to farm work. The key thing is rugged, hard wearing, equipment that delivers data.
Work does not stop over Christmas. Your feet are cold. Rain falls sideways. Your back in roiled in sweat ferrying hay from the barn to a cattle feeder.
In a connected ecosystem, every sensor, every data point, is a testament to the empowerment of farmers. Smart Farming is not just about embracing technology...